GVD

The World Becomes the World Cup

A THURSDAY NIGHT FOOTBALL

CAMPAIGN THAT SHOWS HOW EXCITED NFL FANS ARE FOR GOOD MATCHUPS ON THURSDAY NIGHT

FOX SPORTS / WORLD CUP / THE WORLD BECOMES THE WORLD CUP

 
 

Every 4 years the entire planet changes. Players become fans. Teammates become rivals. And for one glorious month, the World becomes the World Cup.

 
 

ANTHEM

 

RONALDO

 

MESSI

 

EL TRI

 

DEADPOOL & BECKHAM

 

EMBIID

 

EVANDER

 

SXSW HOUSE

 
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worldcup_ooh_night.jpg
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CREDITS

CREATIVE DIRECTOR: Gary Van Dzura
ART DIRECTOR: Mina Mikhael
WRITER: Matt Herman
PRODUCER: Dom Tunon
ILLUSTRATIONS: ILOVEDUST
DIRECTOR: Matt Aselton
CLIENT: FOX Sports
AGENCY: Wieden+Kennedy

 

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