FOX SPORTS / ICE CUBE / BIG 3 ON FRIDAYS
Ice Cube’s basketball league the BIG 3 was moving to Fridays. Ice Cube also starred in the movie ‘Friday’. So, yeah.
We also designed a throwback poster inspired by the original “Friday” movie for the season opener.
CREDITS
CREATIVE DIRECTOR: Gary Van Dzura
ART DIRECTOR: Lawrence Melilli
WRITER: Matt Mulvey
PRODUCER: Dom Tunon
DIRECTOR: Mike Piscitelli
CLIENT: FOX Sports x Ice Cube
AGENCY: Wieden+Kennedy